Introducing
Salesforce marketing Cloud
Build, customise, launch and scale integrated campaigns at scale.
Digital Marketing solutions for every aspect of your business
Salesforce Marketing Cloud has your business covered in every aspects of digital marketing solutions. From understanding and maximising the value of your marketing data, to launching and scaling impactful cross-channel campaigns and seeing the results with powerful reporting, SFMC is a powerful tool to take your business further. The platform consists of multiple products including Email Studio, Journey Builder, Marketing Cloud Personalisation, Customer Data Platform, Marketing Cloud Intelligence, Marketing Cloud Account Engagement, Marketing Cloud Advertising and Mobile Studio.
Delve into the core products below:
Email Studio
Email Studio in Marketing Cloud Engagement is the leading enterprise email marketing platform, allowing marketers to deliver intelligent, personalized messages at scale.
Journey Builder
With Journey Builder in Marketing Cloud Engagement, send your customers on personalized, connected experiences to build lasting relationships with your brand.
Marketing Cloud Advertising
Advertising Studio from Salesforce Marketing Cloud connects your advertising with your marketing and CRM data to create personalized, 1:1 customer journeys.
Mobile Studio
Salesforce Marketing Cloud Mobile Studio lets you engage consumers with mobile messaging. See how to reach an always-moving audience and inspire engagement where and when customers prefer.
Marketing Cloud Intelligence
With Marketing Cloud Intelligence, you can connect all of your marketing data into one single source of truth for holistic reporting, measurement, and optimization.
Marketing cloud personalisation
Marketing Cloud Personalization enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics along with data from existing sources, and apply machine learning to deliver real-time, 1-to-1 experiences and interactions across channels.
Making Marketing Cloud work for your business
Slater Watson Ltd was created to provide independent CRM and Marketing Automation consulting to businesses who want to maximise the value of their Salesforce investments. Having the right technology in place is only half the solution to driving marketing and sales efficiencies, knowing how to tailor it to your specific business needs completes the process.
Through collaborative consultation, we work together to align your data, business processes, implementation and integrations to leverage the capabilities of Salesforce Marketing Cloud and other Salesforce platforms across sales and marketing.
We save your business time, resource and show improved results.
Which Marketing Cloud products are best for my business?
That depends on what you need your business to chieve through its marketing. Some companies only utilise email marketing to communicate with their customers and leads while others rely on cross-chasnnel campaigns to bring in new business. If you want to nurture new customers and prospects through email invest in Email Studio. If you also want to reach them via digital advertising and mobile communications, add on Mobile Studio and Advertising Studio too. There isn’t a one-size fits all answer to this question, instead you get teh flexibility to invest in the products you need and not those you don’t.
Can I use Marketing Cloud for my B2B business?
Yes! Marketing Cloud Account Engagement (formerly known as Pardot) was designed specifically for B2B companies. It brings all the tools you need together to marketing your B2B company, generate and nurture leads and report in one platform.
Marketing Cloud, whilst originally designed as a B2C platform, is now widely being used by B2B companies to deliver personalised, B2C like journeys to their customer base.
Do I have to buy all the Marketing Cloud products?
No. Marketing Cloud is built from multiple products which can be used in several combinations to meet your business needs. You can start with one product (often Email Studio) and add products as your marketing programme grows.
Can I use Marketing Cloud with Service Cloud?
Yes, Marketing Cloud has a native integration with both Sales Cloud and Service Cloud. So, not matter how you run your business you can seamlessly integrate your Salesforce CRM with Marketing Cloud.
“Marketing Cloud brings the power of personalised, cross-channel campaigns to any business”
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Benefits of hiring an independent SFMC expert
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