Benefits of hiring an independent SFMC expert
As a Salesforce Marketing Cloud user, you may need expertise that your existing team doesn’t have. You can employ someone new into your team or work with an independent contractor to help you solve your challenge.
A lot of businesses chose to enjoy the benefits that working with contractors offer, including;
Experience
Contractors typically have a lot of experience in their field. This means you often get much more bang for your buck bringing in a contractor to help with your marketing cloud projects than trying to train someone internally to the same level. This resource is also exclusively focused on your project, meaning that you get your projects over the line quicker as they don’t get pulled into other marketing delivery along the way.
An independent SFMC expert can save you time, money and give you the flexibilty your business needs to achieve your marketing goals.
Contractors offer felxibilty
An independent contractor can be brought to complete the project or for a few days a week or month to help with ongoing projects.
Wide skills set
Marketing Cloud can be a bit of a beast which many different modules to master. Whether your business is already using multiple studios to deliver your marketing campaigns or is looking to expand, contractors are skilled across the platform to help you achieve your goals. A good contractor will have a combination of operational skills, such as building and sending emails or texts to crafting cross-channel campaigns, soft skills to help communicate with your teams and developers skills, such as SQL and AMPScript, to help you delve deeper into the functionality of the platform. They may also be able to share their thoughts on your marketing automation strategy and how you can make it work using SFMC. Whatever your need, you can dip into a comprehensive skill set built over years of hard work.
Flexibility
It’s not uncommon to need Salesforce Marketing Cloud expertise to solve a specific problem. This may include implementing a new SFMC instance, customising an existing platform to meet your business’s particular needs, or extending your campaigns into new channels. An independent contractor can be brought in for a short time to complete the project or for a few days a week or month to help with ongoing projects. They eliminate the need to have full-time resources dedicated to the project when you don’t need them.
Save your business money
While independent contractors can command high rates, the value they deliver surpasses the cost. And as we have already pointed out, you only need to employ them to achieve a specific goal or for the time you need them rather than committing to full-time resources. And as they are independent, they come without the additional administrative and business costs such as NI and pension payments, sick and holiday pay, training and equipment involved with employing someone permanently, even on a part-time basis.
Save time
The experience that contractors bring to your business also saves you time. They have typically encountered the challenges your business has faced before and have delivered solutions to other clients. And even if their challenge is unique, their hands-on experience gives them a vast frame of reference to find the answer quicker than someone newer to the platform. Not to mention the time saving by avoiding the long-winded recruitment process.
So, the next time you need to overcome a specific challenge, need a helping hand with the day-to-day running of your Marketing Cloud campaigns or want to improve your current set-up, look at what a contractor can offer.
At Slater Watson, we focus on helping businesses maximise the value of their Salesforce Marketing Cloud investments. We support companies with new Marketing Automation platform implementations, marketing automation strategy development, customisation of the platform to suit their specific business needs, campaign development, and system integrations.
Please get in touch if you want to bring Salesforce Marketing Cloud into your business or make your current instance work harder for you.
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