Articles

Navigating the Marketing Automation Seas: Unveiling the Distinction Between B2C and B2B Strategies

In the ever-evolving realm of marketing, automation has emerged as a game-changer, streamlining processes and enhancing efficiency for businesses across the globe. However, when it comes to automating marketing strategies, it's crucial to recognise that not all...

Signs It’s Time to Change Your Marketing Automation Platform

In today's fast-paced business landscape, staying ahead of the competition requires a robust and efficient marketing strategy. One crucial element of this strategy is using a marketing automation platform. However, as your business evolves, so do your marketing needs....

Benefits of hiring an independent SFMC expert

As a Salesforce Marketing Cloud user, you may need expertise that your existing team doesn’t have. You can employ someone new into your team or work with an independent contractor to help you solve your challenge. A lot of businesses chose to enjoy the benefits that...

Signs It’s Time to Change Your Marketing Automation Platform

In today's fast-paced business landscape, staying ahead of the competition requires a robust and efficient marketing strategy. One crucial element of this strategy is using a marketing automation platform. However, as your business evolves, so do your marketing needs....

Benefits of hiring an independent SFMC expert

As a Salesforce Marketing Cloud user, you may need expertise that your existing team doesn’t have. You can employ someone new into your team or work with an independent contractor to help you solve your challenge. A lot of businesses chose to enjoy the benefits that...

What is marketing automation?

What is marketing automation?

Marketing automation uses technology to align marketing efforts from lead generation to retention and re-engagement. You can manage all your campaigns within a single platform, including email, social media marketing, mobile messaging and advertising, and you can also...

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