Lead Scoring for Marketing Cloud
Transform your Salesforce Marketing Cloud instance into the perfect B2B marketing automation tool with a fully integrated lead scoring and website visitor tracking solution.
Know your website visitors
Understand who is visiting your website from an early stage by monitoring anonymous visitors before they connect directly with you. Once they complete a form you get full visibility of their visitor history and how they score against your criteria.
Tags, points and scores
Tag your website visitors when they visit high priority pages and content to help you deliver more personalised and relevant communications. Allocate points to various content to help you identify who is engaging with your “purchase intent” content, and remove points for pages which indicate that they are not legitimate buyers.
Identify your most qualified leads
See your most engaged and best fit leads directly inside your CRM. You can see which visitors are most active, losing interest in your content or gone cold. Use these statuses to take action such as handing off to the sales team or re-engaging the visitor. Nurture those leads which aren’t yet ready to buy by sending more relevant communications.
Power your journeys
Use your lead scores, profile fit scores and tags to drive powerful cross-channel journeys. Start new journeys based on tags, split paths dependent on engagement levels and hand-off leads to sales when they reach your customised lead score threshold.
Amplify your CRM data
Your CRM holds data that can be used to profile the most likely people to buy from your business. Use this data to create fit scores that are used to target specific people with tailored campaigns that deliver more sales.
Easy integrations
Easily integrate Marketing Cloud, Sales Cloud and your website to leverage your lead scoring, tagging, fit scoring, and visit tracking power throughout your marketing process. Scale your marketing efforts with ease.
Why introduce third-party lead scoring?
Salesforce Marketing Cloud is a formidable tool but it was not designed with B2B businesses in mind. Unlike native B2B marketing automation platforms, it lacks in-built lead scoring, prioritisation and tracking in its core offering. Incorporating a third party application that is intuitive, effective and fully integrated lets you replicate all the essential elements you needs to give your sales team qualified leads with relevant context to set them up for sales success.
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